Hi Amake
At the end of the day employer branding is about the actual employee environment that staff experience - as opposed to a pretty set of words that are often little more than pious aspirations. Consequently those who have the actual brand in their hands are the day to day manager of the company who deliver this brand throught their behaviours. With this in mind a good starting point is to understand the current understanding of managers with respect to the brand they believe they are embodying (Phase 1), then to test nwhether this is how staff actually perceive their experience (Phase 2).
From here you can feed back to management on the current situation and move into Phase 3, which would be about making managerial decisions on the brand/image that is desired. Thereafter :
Phase 4 = gap analysis
Phase 5 = action plan for change and communication + implementation
Hi Amake
At the end of the day employer branding is about the actual employee environment that staff experience - as opposed to a pretty set of words that are often little more than pious aspirations. Consequently those who have the actual brand in their hands are the day to day manager of the company who deliver this brand throught their behaviours. With this in mind a good starting point is to understand the current understanding of managers with respect to the brand they believe they are embodying (Phase 1), then to test nwhether this is how staff actually perceive their experience (Phase 2).
From here you can feed back to management on the current situation and move into Phase 3, which would be about making managerial decisions on the brand/image that is desired. Thereafter :
Phase 4 = gap analysis
Phase 5 = action plan for change and communication + implementation
