Changing from HR to People

We have changed our group name from HR to the People team and whilst we would like to reflect that in the HRBP team too, we are struggling to come up with an appropriate title.  A 'People Business Partner' just sounds a bit odd and many combinations of 'people' and 'partnering' risk us sounding like a dating agency!   Has anyone else has made this switch and come up with any creative solutions to this?

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  • Hi Sarah

    As a veteran member I spent 30 years where myself or my team were known as HR or Personnel. With my current team we are known as The People Team. Interestingly although I am the People Manager and my colleague is the Head of People, other colleagues in my team are HR Advisor, HR Support Manager HR Administrators, Recruitment, Payroll and Learning and Development managers. So our clients still connect our titles to our particular references in the HR function. Incidentally some of our managers till refer to us as HR even though we are The People Team. Do whatever suits you as a professional and whatever your client and line will be able to connect with. A lot of this is also culture driven. Ultimately, decide what you want to achieve as a team and the name will come naturally. HR Business Partner may still be applicable in a People Team.
  • I agree Caroline... it is culture driven. I've worked in situations where people have talked about the 'cold hands of HR and IT'... the depts that often say "no" or "can't" when they - we - should really be at the heart of driving things forward - enablers. Ironically, unpicking 'HR' and saying the words 'Human Resources' out loud does sound very 20th century. If anything, less human. I can appreciate that being the "People" team is the direction of travel... but like most things will take time to 'embed' itself.

    Just my opinion, mind ;)

  • The one thing I really struggle with (intellectually) is mixing in the same team the term HR and People - I just think "if" there is any point in rebranding the function then the philosophy behind the term HR and the developing philosophy behind rebranding it a People Team are very different. If you retain a mix of both then for me its little more than a cosmetic exercise (as for some people the early days of changing from Personnel to HR were - and still are!)

    I am not sure (although someone will pop up and give an example) if you would ever have a Personnel Officer in a real HR Department (rather than one just rebranded) and I think if you are going to embrace the philosophy and approach of being a people department then do HR titles really fit?

    But personally I am not convinced that the direction of travel is being the "People Department" I think its likely to remain niche and rarely go below the business card level
  • I remain sceptical about the fundamental impact of "name games" in an organisation. Ultimately people in jobs are judged and regarded by what they do. A good "HR business partner" person will always earn more credibility than a weak "people partner". A rose by any other name...

    As a parallel sanity check I ask myself what the reaction would be if we suggested to our Chief Financial Officers that they perhaps should be called "Chief Money Officers".
  • Hi Ray

    That is exactly what I was thinking. I will call my department the People Team the day that Finance becomes the Money Team. I seriously doubt anyone in Finance is spending time thinking about what they ought to be called, and I would speculate that comes from a fundamental confidence in their utility to the organisation. You don't get FD's writing pages about winning a seat at the top table because they are already there, so the lesson for us is to concentrate on doing such a cracking job that we are seen as an essential partner in running the business and that something ivital is lacking if we aren't in the conversation.

    There is a trend for initials to replace full names and for the full names to be writen out of the picture. Who calls H&M Hennes & Mauritz nowadays? I noticed this a few years ago when I asked a black cab driver to drop me near British Home Stores and completely flummoxed him - it wasn't British Home Stores, it was BHS. Marks & Spencer has not got all the way to being purely M&S yet, but they are sliding towards it. Has any one of us referred to the Information Technology Department in the past 5 years? 10 years? I plan to stick with HR, but if I were going to change, I'd opt for Talent Management.
  • :-)@Elizabeth

    Other interesting monikers could be

    • "Chief Storytelling Officer" for the Communications Director (or Chief B*S* Officer)
    • "Chief Cartesian Arguments Officer" for General Counsel
    • "Chief Corporate Governance Officer" for Company Secretary
    • "Chief Technical Ideas Officer" for R&D Director
    • "Accounts Receivable Manager" could be the "Rake-in-the-money" Manager

    Keep 'em rolling!

Reply
  • :-)@Elizabeth

    Other interesting monikers could be

    • "Chief Storytelling Officer" for the Communications Director (or Chief B*S* Officer)
    • "Chief Cartesian Arguments Officer" for General Counsel
    • "Chief Corporate Governance Officer" for Company Secretary
    • "Chief Technical Ideas Officer" for R&D Director
    • "Accounts Receivable Manager" could be the "Rake-in-the-money" Manager

    Keep 'em rolling!

Children
  • On a serious note Sarah is looking for our experiences and some companies have done okay with the term People. I have found that with the managers I support and coach being a People person has helped me more than being a HR Manager which sounds very officious. But equally being a HR Manager has been great. For the HR community it also depends on your journey in the profession - you may be promoted or land a new job as a HRBP or a People Director - in the end your title should denote your standing in the particular organisation you work in and if HRBP gets you the ear of the senior management team and a place on the table who cares what you are called. It`s easier if you work as a consultant and you are not constrained by titles, however if you work in an organisation you are not the only one who has an opinion on what the HR team should be called.