Local CIPD Branch Events - Do you attend?

Hi Chloe (and all),

I’ve been following your conversations about branch events with interest. A couple of things that you may find useful:

We, centrally, have done a lot of thinking around this recently in the context of our active member engagement strategy. What we want to do is support branches to become a key channel to drive active membership. This means three things:

a) joining up branches with our community investment work and volunteering programmes where members use their skills to support jobseekers, schools, local charities (such as Steps Ahead, Enterprise Advisors, Skill-up) and most recently our work around in-work campaigning (ie Living Wage, Flexible Working)

b) for us to support branches to deliver activities in addition to the traditional events across five key areas (campaigning & volunteering, local labour market insights, CPD & member to member mentoring, promoting HR as a profession and HR support for local businesses & charities)

c) Using CIPD CPD products and tools (e.g. HR inform etc) to make branch events more impactful and an integral part of very practical support and career development.

What have we done to make this happen?

- We have run sessions and consultation workshops at this at the last two Council meetings (please ask your representative for more detail, engage with my team and the Regional Heads, have a look at the last two branch links newsletters if you are on a branch committee)

- Adapted the business planning process to support and incentivise these activities. Business planning templates have gone out this week with a lot of guidance (written and video) and we are engaging around this throughout the month of March via phone ins with branches (again talk to your committee about this please).

We have joined up the branch team with the community investment team so we have put more dedicated resource behind this. The team is supporting the vision by delivering on projects that help with the following:

1. Ensuring we have the right people being active for the right reasons (eg volunteer role profiles, recruitment)

2. Training, support, guidance, technology (investment in salesforce portals, volunteer training, marketing cloud, communication support and strategy)

3. Investment and incentives (e.g. you can now ask for non-financial support and for financial support for non-event activities in addition to funding for events)

4. Recognitions and embedding into CIPD propositions, strategic tools etc

It’s still early days so your feedback and engagement is super useful, so please don’t hesitate to get in touch directly. And please nudge your branch chair and committee to engage around this!

Recognition is very important – I agree, we are lagging behind on this! We will make this a priority later in F18/19 but again, just a couple of things that are under way:

We are holding our first Volunteer Summit in June (during Volunteers Week) which will be open to all volunteers (branch, community and everyone else who is volunteering on behalf of CIPD). This is designed to provide volunteers with training but also networking and of course recognition!

We are also currently working with our CPD and strategy colleagues to embed volunteering and more generally using your skills for the benefit of CIPD, the profession and society, into our Professional Standards Framework and our CPD offer. We have already integrated some of this into our online qualifications.

Because recognition should not just happen at the end it should acknowledge how important this is to membership.

What we need to do in the longer term is make clear links between using your skills for the benefit of others and careers progression (we have a lot of research evidence around this) linking it also to membership progression and upgrading, however, this will need careful consideration and involvement of a number of stakeholders across the organisation.

I hope this is useful – as I say, all work in progress but we have started to test some exciting new ways to make your volunteering more impactful and visible and also to make branches the focal hub of active membership. Watch this space and please, please talk to your branch committees about this.

Thanks,
Katerina

Head of Member, Branch and Community Engagement, CIPD

Hi Chloe (and all),

I’ve been following your conversations about branch events with interest. A couple of things that you may find useful:

We, centrally, have done a lot of thinking around this recently in the context of our active member engagement strategy. What we want to do is support branches to become a key channel to drive active membership. This means three things:

a) joining up branches with our community investment work and volunteering programmes where members use their skills to support jobseekers, schools, local charities (such as Steps Ahead, Enterprise Advisors, Skill-up) and most recently our work around in-work campaigning (ie Living Wage, Flexible Working)

b) for us to support branches to deliver activities in addition to the traditional events across five key areas (campaigning & volunteering, local labour market insights, CPD & member to member mentoring, promoting HR as a profession and HR support for local businesses & charities)

c) Using CIPD CPD products and tools (e.g. HR inform etc) to make branch events more impactful and an integral part of very practical support and career development.

What have we done to make this happen?

- We have run sessions and consultation workshops at this at the last two Council meetings (please ask your representative for more detail, engage with my team and the Regional Heads, have a look at the last two branch links newsletters if you are on a branch committee)

- Adapted the business planning process to support and incentivise these activities. Business planning templates have gone out this week with a lot of guidance (written and video) and we are engaging around this throughout the month of March via phone ins with branches (again talk to your committee about this please).

We have joined up the branch team with the community investment team so we have put more dedicated resource behind this. The team is supporting the vision by delivering on projects that help with the following:

1. Ensuring we have the right people being active for the right reasons (eg volunteer role profiles, recruitment)

2. Training, support, guidance, technology (investment in salesforce portals, volunteer training, marketing cloud, communication support and strategy)

3. Investment and incentives (e.g. you can now ask for non-financial support and for financial support for non-event activities in addition to funding for events)

4. Recognitions and embedding into CIPD propositions, strategic tools etc

It’s still early days so your feedback and engagement is super useful, so please don’t hesitate to get in touch directly. And please nudge your branch chair and committee to engage around this!

Recognition is very important – I agree, we are lagging behind on this! We will make this a priority later in F18/19 but again, just a couple of things that are under way:

We are holding our first Volunteer Summit in June (during Volunteers Week) which will be open to all volunteers (branch, community and everyone else who is volunteering on behalf of CIPD). This is designed to provide volunteers with training but also networking and of course recognition!

We are also currently working with our CPD and strategy colleagues to embed volunteering and more generally using your skills for the benefit of CIPD, the profession and society, into our Professional Standards Framework and our CPD offer. We have already integrated some of this into our online qualifications.

Because recognition should not just happen at the end it should acknowledge how important this is to membership.

What we need to do in the longer term is make clear links between using your skills for the benefit of others and careers progression (we have a lot of research evidence around this) linking it also to membership progression and upgrading, however, this will need careful consideration and involvement of a number of stakeholders across the organisation.

I hope this is useful – as I say, all work in progress but we have started to test some exciting new ways to make your volunteering more impactful and visible and also to make branches the focal hub of active membership. Watch this space and please, please talk to your branch committees about this.

Thanks,
Katerina

Head of Member, Branch and Community Engagement, CIPD