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'Director' Job Title

Rachel Hall

Hi everyone

I have been asked about the potential implications of giving someone the job title 'Sales Director' without actually making them a Company Director. The belief is that the job title will assist this person in gaining new business and add a level of seniority to external clients. 

Is anyone aware of whether this comes with any risks at all? Could it be assumed that the job title implies they are a Company Director and therefore have the same accountabilities? 

Thanks

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  • Hi Rachel,

    Company Director is a specific title, however Director is much vaguer and I don't think has a specific, recognised meaning in the same way. In business teaching, 'Director' is someone who leads or supervises a specific area of the company.

    It is not necessary a benefit having the title (unless you actually are a Company Director). Sometimes it comes across as a bit silly or petty. Ad agencies, recruitment agencies, and the media for example seem to have everyone as Director-something - Sales Director, Assistant Sales Director, External Sales Director (UK), Junior Sales Director ... you get the drift ;)

    I worked for a photography agency with this type of title-naming, myself and my colleague were on reception. We made ourselves badges calling ourselves 'Internal/External Verbalisation Director' (me on the switchboard) and 'Hospitality and Welcoming Director' (her, on front desk).
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  • Hi Rachel,

    Company Director is a specific title, however Director is much vaguer and I don't think has a specific, recognised meaning in the same way. In business teaching, 'Director' is someone who leads or supervises a specific area of the company.

    It is not necessary a benefit having the title (unless you actually are a Company Director). Sometimes it comes across as a bit silly or petty. Ad agencies, recruitment agencies, and the media for example seem to have everyone as Director-something - Sales Director, Assistant Sales Director, External Sales Director (UK), Junior Sales Director ... you get the drift ;)

    I worked for a photography agency with this type of title-naming, myself and my colleague were on reception. We made ourselves badges calling ourselves 'Internal/External Verbalisation Director' (me on the switchboard) and 'Hospitality and Welcoming Director' (her, on front desk).
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