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Employee Personas

Helen

Hi


We are looking to create employee personas within our organisation that we can then use to more effectively target segments of our population in terms of engagement, benefits, L&D, performance management etc

I wondered if anyone had already done this and would be willing to share their outcomes as an example?

Thanks

Helen

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  • Hi Helen

    All this I'm afraid is alien to me.

    I can understand why companies etc might want to align their particular cultures and some modes of their operations with particular individual / group psychological profiles, but I fail to understand how or why any particular ideal employee 'persona' might work, compared with eg recognising that *very diverse* yet *complementary* and well-led groups of individuals result in effective teamworking and operational excellence. Seeking to employ a bunch of identical clones to me simply isn't going to work, whereas assessing, recognising and developing and exploiting the diversity amongst individuals often does.

    Or am I behind the times / have I got it all wrong / do I fail to understand?
  • in reply to David
    Please don't worry David - it was completely new terminology to me until recently, when I came across it as part of work to implement a new HR system. It was a way of identifying needs to different groups, managers, people who work part time, etc etc It doesn't exclude people from other groups and many will sit in more than one, but it can be quite handy in making sure that you don't miss anything that a particular group may need or want.

    We didn't use it for benefits, but i can see how it could work when putting together a benefits package and also promoting/communicating them
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  • in reply to David
    Please don't worry David - it was completely new terminology to me until recently, when I came across it as part of work to implement a new HR system. It was a way of identifying needs to different groups, managers, people who work part time, etc etc It doesn't exclude people from other groups and many will sit in more than one, but it can be quite handy in making sure that you don't miss anything that a particular group may need or want.

    We didn't use it for benefits, but i can see how it could work when putting together a benefits package and also promoting/communicating them
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