Facebook is peaking - will this effect the world of work?

According to Facebook, over 30,000 global organisations use Facebook to connect their teams in the workplace (including Walmart, Danone and Booking.com).

The BBC has published an article explaining how Facebook has peaked and is set to decline. Will this effect you at work?

http://www.bbc.co.uk/news/entertainment-arts-42974551 

Their current challenges include:

  • GDPR,
  • a drop in users for the first time,
  • a drop in engagement,
  • and former executives speaking out against the short-term dopamine-driven feedback loops.

Are these challenges faced by other organisations too or exclusive to Facebook at the moment?

Parents
  • Returning to the original topic of this thread and the effect of Facebook and its use by businesses: Like any other "new" product, both individuals and organisations have explored its possibilities, discovered its defects and become bored with its fading novelty. This is a pattern common to (almost) every innovation and should be of no great surprise. Facebook's use by business reflects the very simple fact that it costs nothing to use!

    ….The drawback being its comparatively poor security and easy accessibility to those other than the intended recipients of messages. That same vulnerability having been exploited by employers accessing their employees' communications with family and friends regarding their employer!

    So those who used Facebook to slag off their boss/partner/mother-in-law, or to boast about their high-speed driving/successful thefts from supermarkets/avoidance of tax etc. etc. etc. have discovered that Facebook has its (major) drawbacks as a stomping-ground and have moved on (or back) to other forms of communication.

    Clearly, the accessibility of international. interpersonal communication on demand is not going to go away; Pandora's box is well and truly open (for better or worse), and so Businesses, like the trolls and boy-racers, will find new avenues to achieve their objectives. Facebook itself will survive as long as it is making someone some money (like any other venture) and then vanish like Woolworths.... But on-line communications will not cease, any more than the loss of "Woolies" ended retailing; it simply moved on to new territories ("Amazon" and other on-line resources), and so, eventually, will the current utilisation of Facebook.

Reply
  • Returning to the original topic of this thread and the effect of Facebook and its use by businesses: Like any other "new" product, both individuals and organisations have explored its possibilities, discovered its defects and become bored with its fading novelty. This is a pattern common to (almost) every innovation and should be of no great surprise. Facebook's use by business reflects the very simple fact that it costs nothing to use!

    ….The drawback being its comparatively poor security and easy accessibility to those other than the intended recipients of messages. That same vulnerability having been exploited by employers accessing their employees' communications with family and friends regarding their employer!

    So those who used Facebook to slag off their boss/partner/mother-in-law, or to boast about their high-speed driving/successful thefts from supermarkets/avoidance of tax etc. etc. etc. have discovered that Facebook has its (major) drawbacks as a stomping-ground and have moved on (or back) to other forms of communication.

    Clearly, the accessibility of international. interpersonal communication on demand is not going to go away; Pandora's box is well and truly open (for better or worse), and so Businesses, like the trolls and boy-racers, will find new avenues to achieve their objectives. Facebook itself will survive as long as it is making someone some money (like any other venture) and then vanish like Woolworths.... But on-line communications will not cease, any more than the loss of "Woolies" ended retailing; it simply moved on to new territories ("Amazon" and other on-line resources), and so, eventually, will the current utilisation of Facebook.

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