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Facebook is peaking - will this effect the world of work?

Victoria Dmochowski

According to Facebook, over 30,000 global organisations use Facebook to connect their teams in the workplace (including Walmart, Danone and Booking.com).

The BBC has published an article explaining how Facebook has peaked and is set to decline. Will this effect you at work?

http://www.bbc.co.uk/news/entertainment-arts-42974551 

Their current challenges include:

  • GDPR,
  • a drop in users for the first time,
  • a drop in engagement,
  • and former executives speaking out against the short-term dopamine-driven feedback loops.

Are these challenges faced by other organisations too or exclusive to Facebook at the moment?

Parents
  • Facebook has been in decline for quite a while anyway, it's really a platform for older people now - myself included! Younger people, although they've moved to different platforms, are also more aware of the affect that social media has on their lives and it's not uncommon for them to be more conscious of what they're spending their time on. Some are disconnecting from social media entirely which isn't at all what was expected from the generation that's been brought up digitally. Both the company I work for, and my husbands company (both marketing/media/advertising) are starting to realise that sticking stuff on social media to reach people just isn't the answer anymore, where 5 years ago maybe it was thought that everything else would be obsolete by now.
Reply
  • Facebook has been in decline for quite a while anyway, it's really a platform for older people now - myself included! Younger people, although they've moved to different platforms, are also more aware of the affect that social media has on their lives and it's not uncommon for them to be more conscious of what they're spending their time on. Some are disconnecting from social media entirely which isn't at all what was expected from the generation that's been brought up digitally. Both the company I work for, and my husbands company (both marketing/media/advertising) are starting to realise that sticking stuff on social media to reach people just isn't the answer anymore, where 5 years ago maybe it was thought that everything else would be obsolete by now.
Children
  • in reply to Meg
    Oh, I really should read the comments first. If I'd realised this was a Facebookesque grammar fight I'd have brought popcorn ;)
  • in reply to Meg

    I'm not fighting anybody! :-) Quite the opposite. I'm saying that we should use correct English wherever possible, but not be unnecessarily hyper-critical, and certainly not exclusive of linguistic variation, whether that be caused by education, dialect, national-origins or any other factor, unless the issue is of critical importance (which it rarely is).

    The only linguistic hang-up I have is if anyone abuses the word "Peter" by shortening it to "Pete". 

    But pass around the popcorn anyway, and we'll see what sort of fight we can generate over Facebook.

    P

  • in reply to Peter
    Ooh you’d hate me in real life then, I have a pathological inability not to shorten people’s names!
  • in reply to Meg
    Lol!

    Everyone gets away with it the first time :-)

    That's why I habitually sign my informal communications (here and on hard copy) with just "P"; because I found years ago that signing anything "Peter" seemed to invite a "friendly" shortening to "Pete". Invariably well intentioned, but pulling some unfortunate strings :-)

    Even then, however, I have in the past had a couple of replies mistakenly extending the "P" into a word... Which I won't repeat here!

    P
  • in reply to Peter
    Completely off topic now, but I have the opposite problem - I'm Julie but prefer Jules. I sign everything as Jules, answer the phone Jules, etc., but people insist on calling me Julie!