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Championing better work for men and better shopping for women

Victoria Dmochowski

I was delighted to be given a pack of Lego cards by a colleague who shopped at Sainsbury's this morning. We were both surprised to see these two cards in the pack and in an office where we really do champion better work and working lives, we've discussed the career of intergalactic girl compared to the astronaut.

Are we overreacting or is it reasonable to think that in the 21st century, women might have more to do in space than shop while men are out discovering planets? If the two cards hadn't been in the same packet, I probably wouldn't have noticed the difference in 'jobs' but now that I have, I can't unsee it.

Thoughts?

Parents

  • That's really disappointing, especially when you consider back in the 1970s how non-gender stereotyped Lego worked at being:

    Related image

    Part of my job is to recruit engineers and we are constantly trying to encourage school age girls to consider engineering, with support from the likes of Equate Scotland - and it's apparent that we need to get message to primary school aged kids that engineering isn't gendered.  This from Lego/Sainsbury's really doesn't help. 

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  • That's really disappointing, especially when you consider back in the 1970s how non-gender stereotyped Lego worked at being:

    Related image

    Part of my job is to recruit engineers and we are constantly trying to encourage school age girls to consider engineering, with support from the likes of Equate Scotland - and it's apparent that we need to get message to primary school aged kids that engineering isn't gendered.  This from Lego/Sainsbury's really doesn't help. 

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