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What is purposeful leadership?

Louisa Baczor

In her latest blog, our Head of Research, Ksenia Zheltoukhova, discusses why organisations are trying to become more purpose-driven, and the leadership traits that are important in helping businesses to achieve this. What does purposeful leadership mean to you? And what other leadership characteristics are important for building a human future of work?

Parents
  • This blog piece came out at a good time for us - we've just come to the end of a mission/vision/values/purpose piece of work that as an organisation has led to all of us inputting and agreeing on who we are and what we aspire to be.

    Of course now the difficulty is getting there ;)

    Purpose wise, we're all in agreement that we're here to make a difference in peoples lives - we help people to change their lives for the better. And that's what we do as a company. But it's highlighted that we all feel very passionately about making a different beyond our work and we're now in the throes of using that desire to make changes societally and culturally to actually *do* it. Some of it is, of course, internal - we're looking at gender pay gap reporting, for example, even though we're not obliged to because we recognise that on one level it can directly affect people within our business, and on another level it can send ripples in society that effect change elsewhere. We're also looking at CSR opportunities that help local communities. When in a recent R&R meeting one idea was that potential bonus money was diverted not into our employee's pockets but sent to a charity agreed upon.

    All organisations are able to talk the talk but sometimes it takes a very brave leader to take the first step into walking the walk. And that, to me, is purposeful leadership.
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  • This blog piece came out at a good time for us - we've just come to the end of a mission/vision/values/purpose piece of work that as an organisation has led to all of us inputting and agreeing on who we are and what we aspire to be.

    Of course now the difficulty is getting there ;)

    Purpose wise, we're all in agreement that we're here to make a difference in peoples lives - we help people to change their lives for the better. And that's what we do as a company. But it's highlighted that we all feel very passionately about making a different beyond our work and we're now in the throes of using that desire to make changes societally and culturally to actually *do* it. Some of it is, of course, internal - we're looking at gender pay gap reporting, for example, even though we're not obliged to because we recognise that on one level it can directly affect people within our business, and on another level it can send ripples in society that effect change elsewhere. We're also looking at CSR opportunities that help local communities. When in a recent R&R meeting one idea was that potential bonus money was diverted not into our employee's pockets but sent to a charity agreed upon.

    All organisations are able to talk the talk but sometimes it takes a very brave leader to take the first step into walking the walk. And that, to me, is purposeful leadership.
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