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Employee Engagement Survey

Nunzia

Hi There,

We are planning to run an employee engagement survey to understand how people generally feel about working in the company, including what they like and what they feel could be improved.

I’d really appreciate hearing about your experience with engagement surveys and any advice or recommendations you might have. In particular, would you suggest using mostly open-ended questions, multiple-choice questions, or a combination of both?

I’ve never run a survey like this before, so any guidance would be very helpful. We have several departments across the company, and I was thinking of asking the same core questions to everyone so that we can compare the results and identify any common themes or differences between departments.

Any suggestions on how best to structure the survey, the types of questions to include, or things to avoid would be greatly appreciated.

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  • Hi Nunzia, you have some good ideas below. Following up is critical. Confidentiality is critical so if you are going to use an internal survey tool and survey you won't be able to guarantee that. You will also have to do a lot of internal analysis and data modelling so you need to ensure you can handle that and manage it and also be able to support managers and leaders in their efforts to respond or you can get stuck in data analysis/ paralysis. 

    There are lots of great companies who specialise in this and can help you to deliver it - using an external company does provide distance, trust, confidentiality and access to expertise- and it doesn't have to be expensive especially when you add in the time of the internal team to learn, develop, do the data and diagnosis. I'd avoid Gallop et al. I'd go for a company or partner that is smaller and can do bespoke work with your business and truly partner with you long term. 

    Happy to recommend some companies if you like. 

  • in reply to Sharon

    p.s.  I don't have any commercial ties to companies in the market. I am a specialist who's done a lot of work in this area and keeps abreast of the market. The key is to go back to the some of the basics of what's needed in your context, make sure it has validity and also a lot of the market looks at more regular and focussed feedback designed to promote a more listening organisation approach rather than annual or pulse surveys although every business has to start from where they are at. Good luck regardless of the route you and your company chooses. 

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  • in reply to Sharon

    p.s.  I don't have any commercial ties to companies in the market. I am a specialist who's done a lot of work in this area and keeps abreast of the market. The key is to go back to the some of the basics of what's needed in your context, make sure it has validity and also a lot of the market looks at more regular and focussed feedback designed to promote a more listening organisation approach rather than annual or pulse surveys although every business has to start from where they are at. Good luck regardless of the route you and your company chooses. 

Children
  • in reply to Sharon

    Thank you, Sharon. Unfortunately, we’re a small/medium-sized company and don’t have the budget to bring in an external company to help us, so this will need to be managed in-house.

    I didn’t think you were trying to sell me anything, lol! Blush However, I really appreciate your valuable advice.

    I wasn’t aware of the shift from annual surveys towards a more frequent feedback and listening culture. You’ve given me some really useful insight, and it’s definitely something I’m going to look into in more depth. 

    Thanks a lot!

  • in reply to Nunzia

    Thanks Nunzia and phew, relieved my post didn't land like a sales pitch. :-)

    If you are handling it in house then do your research on the best, evidence based questions to ask (the ones with the most psychological validity) and or make it obvious it's tailored to the company needs. Outlining who gets to see the raw data and rolling up results, so managers and leaders can't identify individuals easily, will also be important. You can still learn from external specialist companies as they will do lots of free webinars and share research on their websites because they need to do that for brand building and to add value to their customers so don't be afraid to approach them even if you can't buy currently. Good luck.