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Employee Personas

Helen

Hi


We are looking to create employee personas within our organisation that we can then use to more effectively target segments of our population in terms of engagement, benefits, L&D, performance management etc

I wondered if anyone had already done this and would be willing to share their outcomes as an example?

Thanks

Helen

Parents
  • It was sometime ago in my career but when I was at Tesco they were experimenting with segmentation of employees of the back of the very successful work they had done with customers based around their clubcard. They were (then) ahead of the game on using and analyzing data. In addition to the obvious "students", "parents", etc we had identified (from memory) around 15/16 significant profiles and were working on ensuring offers were tailored. Clearly this approach shouldn't be taken too far and people in one profile might want to jump into another but it was providing some really interesting and relevant data

    Think as we move more into a data driven and analytic world its one that perhaps need revisiting.
  • in reply to Keith
    Anyhow, surely it's serious abuse / obuscation of the perfectly innocent word 'persona' to apply it in this context? see eg:
    en.wikipedia.org/.../Persona
  • in reply to David
    I don't know, David. Given its original meaning as a theatrical mask that can be taken off and replaced as required, it seems like quite an appropriate term.

    However, this sounds very like big company/international consultancy kind of voodoo HR - useful only in application to large employee populations, likely in excess of 1500-2000 people. Is this the scale at which you're working?
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  • in reply to David
    I don't know, David. Given its original meaning as a theatrical mask that can be taken off and replaced as required, it seems like quite an appropriate term.

    However, this sounds very like big company/international consultancy kind of voodoo HR - useful only in application to large employee populations, likely in excess of 1500-2000 people. Is this the scale at which you're working?
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